Let your customers know where your digital stamp card can be used and trigger location based messages when customers are near your location(s).
In contrast to notifications delivered to the lock screen when a card is updated with stamps and rewards, location triggered messages are 'passive'.
With location based message you are not sending a message to a customer, a pre-defined notification is displayed when the user is within range of a location
With this in mind, here's how to add relevant locations and an associated messages that will display on the lock screen of iPhone owners when they have the card installed in Apple Wallet and are in proximity to the location.
Terminology
Location-Based Messages
Notifications that are automatically displayed on a user's device (specifically the lock screen for iPhone owners with the card in Apple Wallet) when they are within a defined geographical range of a business location. These messages are described as "passive" as they are triggered by proximity rather than being actively sent.
Notifications (Lock Screen)
Alerts delivered to a user's device screen when it is locked, often indicating updates such as earned stamps or available rewards on a digital stamp card. These are contrasted with location-based messages.
Passive Messages
In the context of the article, this refers to location-based messages that are automatically displayed when a user is near a specific location, without the business actively sending a notification at that moment.
Location
A specific geographical place associated with a business, which can be defined by its name and address. These locations are used to trigger location-based messages.
Proximity
The state of being near a particular location. Location-based messages are triggered when a user's device is within a certain proximity or range of a defined location.
Notification Message
The specific text that will be displayed on the lock screen of a user's device when they are near a designated location. This message can be customized by the business.
Add your Location
Click on the plus icon to add a location.
Add your location details
Location name: Name of your location (e.g. Abba Java Cafe).
Search for location by address: This address will be used to trigger lock screen messages.
Address to display: The address that will be displayed on your digital stamp card (if you choose to display an address).
Click "Create Location" when done.
Add a saved location
If you already have locations set up, you can simply tap on the plus icon to add the location to this card.
Show the location on the back of the stamp card
Use the toggle 'Display' to show this location on your digital stamp card.
Add your notification message
Add a message to display on the lock screen when customers are near this location.
Click "Save" when done.