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Promoting your Loyalty Program

Maximize Your Loyalty Program: A Promotion Guide

Paul Tomes avatar
Written by Paul Tomes
Updated today

This guide provides best practices for promoting your Loopy Loyalty stamp card, maximizing customer engagement and driving repeat business.

After activating your card, access your unique card URL and QR code from your Loopy Loyalty dashboard. We'll explore how to leverage both, along with NFC technology, for effective online and in-store promotion.

Share Your Card URL

Your stamp card URL is a versatile tool for digital promotion. Here's how to maximize its impact:

Email Marketing

Craft a compelling email to your existing customer base announcing your new loyalty program. Clearly explain the benefits of joining and include a prominent call to action with your stamp card URL. Consider segmenting your email list for targeted messaging. Example subject line: "Get Rewarded for Your Loyalty! Join Our New Program."

Social Media Engagement

Share your stamp card URL across all your social media platforms (Facebook, Instagram, Twitter, TikTok, etc.). Create engaging posts with eye-catching visuals and concise descriptions of the program's rewards. Use relevant hashtags to increase visibility. Run targeted ad campaigns to reach new potential customers. Consider short video tutorials on how to join the program. Example post: "Introducing our Loyalty Program! Earn stamps with every purchase and unlock exclusive rewards. Join now: [Your Card URL]".

Website Integration

Integrate your stamp Card URL seamlessly into your website. Create a dedicated loyalty program page explaining the benefits and featuring a clear call to action button linking directly to your URL. Consider adding a pop-up or banner to promote the program to website visitors.

Use Your Stamp Card QR code

While digital promotion is key, print materials can still play a role. QR codes offer a quick and easy way for customers to access your loyalty program. Maximize their effectiveness with these strategies.

Point of Sale (POS) Placement

Print your QR code on prominent tent cards and place them next to your POS system. This allows customers to easily scan and join while making a purchase.

In-Store Signage

Incorporate your QR code into posters, flyers, and other signage throughout your store. Place them in high-traffic areas where customers are likely to see them.

Social Media

While mobile users can directly tap your Card URL, desktop users can also participate. In addition to sharing Your Card URL, post your QR code image on social media platforms, encouraging desktop users to scan with their phones. Include clear instructions. Example caption: "Scan this code with your phone to join our loyalty program!"

Packaging and Receipts

Include your QR code on product packaging or printed receipts for a constant reminder.

Business Cards

A concise way to introduce your program during networking.

From the iOS Stamper App

If you are using the iOS Stamper App, you can generate a QR code right from the app and let your customers sign up for loyalty cards in a snap!

Refer to this article for more information.

Leverage NFC Technology

NFC stickers provide a modern and convenient way for customers to join your loyalty program.

NFC Tools

Use an app like NFC Tools to easily write your stamp card URL onto the NFC sticker.

Strategic Placement

Place NFC stickers in high-traffic areas, such as near your POS, entrance, or promotional displays. Ensure they are easily visible and accessible.

Complementary Promotion

Position NFC stickers alongside QR codes to offer customers multiple options for joining.

Clear Instructions

Include a small sign or label near the NFC sticker explaining how to use it. Example: "Tap your phone here to join our loyalty program!"

Ongoing Promotion and Optimization

Track Your Results

Monitor the performance of your different promotion methods to see what works best. Loopy Loyalty likely provides analytics; use this data to refine your strategy.

Regularly Update Content

Keep your social media posts and website content fresh and engaging. Highlight new rewards and promotions to keep customers interested.

Train Your Staff

Ensure your staff is knowledgeable about the loyalty program and can encourage customers to join.

Run Contests and Giveaways

Use your loyalty program as a platform for running contests and giveaways to generate excitement and attract new members.


By implementing these strategies, you can effectively promote your Loopy Loyalty stamp card and build a loyal customer base that keeps coming back for more. Remember to consistently communicate the value and benefits of your program to maximize participation.

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