Before going live and distributing your digital stamp cards to customers, here are some things to consider
Terminology
Digital Stamp Card
A virtual stamp card stored on a customer's mobile device (e.g., in Apple Wallet or Google Wallet) that allows businesses to digitally award stamps for purchases or other actions.
QR Code
A two-dimensional barcode that can be scanned using a smartphone camera to access information or perform an action, such as downloading a digital stamp card.
Tent Card
A folded promotional card, often placed on tables or counters in a physical location, that can display a QR code or other information about the digital stamp card program.
Digital Stamper App
A software application used by staff to digitally issue stamps to customer's digital stamp cards and redeem rewards.
Issue Stamps
The act of digitally adding a stamp to a customer's digital stamp card, typically upon completion of a purchase or qualifying action.
Redeem Rewards
The process by which a customer exchanges accumulated digital stamps for a pre-defined benefit or discount offered by the business.
Data Connection
An active internet connection (via Wi-Fi or cellular data) required for certain functionalities of digital stamp cards, such as issuing stamps or redeeming rewards using the stamper app.
Promotion & Distribution
How do you plan on distributing digital stamp cards to customers?
Will you be promoting this publicly on your social media channels?
Do you want to print out a QR code and place it on a tent card in your store?
Will only a select number of customers receive a digital stamp card?
Everything you need to know about promoting and distributing your digital stamp cards is HERE
Staff Training
At a minimum, staff should know how digital stamp cards work, how to use the digital stamper app to issue stamps & redeem rewards, and how to answer basic customer questions relating to your digital stamp cards.
Find instructions for using the Stamper App HERE
Common customer questions
How do I save the stamp card to Apple Wallet or Google Wallet?
What happens if I don't have Google Wallet
Can I redeem my rewards at a later date?
Engaging with Customers
How often should you send messages to customers?
What type of messages do you want to be sending?
Do you have a 'content calendar'?
In your location(s)
Do you have access to Wifi/data? If you are using the digital stamper app you will need to be connected.
Did you install the stamper app on a device that staff will be using? Have you tested it?
Are your device(s) charged? The worst thing is to have a customer wait to receive a stamp.