Getting your customer to come one more time to your store and one less time to your competitor’s is how the battle will be won or lost.

So, in today's day and age, of self driving cars, and 3D printing organs, and most importantly everyone carrying a super computer in their pocket - the smartphone - why are do businesses still think that paper stamp cards are going to win the battle?

In this video Paul vents his frustration and asks why?

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