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Fair Use Policy

Defined fair usage levels for unlimited digital loyalty cards.

Paul Tomes avatar
Written by Paul Tomes
Updated over a week ago

Last updated: 15 April 2025

Introduction

At Loopy Loyalty, we strive to provide a seamless and efficient digital loyalty card experience for all our customers. This Fair Use Policy ("Policy") is designed to ensure that all users can enjoy the benefits of our platform without encountering service disruptions or performance degradation.

While we offer "unlimited" digital loyalty cards, this Policy addresses usage patterns that may negatively impact the overall network quality and user experience.


Purpose of this Policy

Our shared network resources are designed to accommodate the typical usage patterns of businesses using digital loyalty programs. The vast majority of our customers utilize Loopy Loyalty in a manner consistent with these patterns, issuing digital cards proportionate to their customer traffic. However, a small fraction of users may engage in excessive or abusive behavior, such as:

  • Distributing digital card links to excessively large, untargeted audiences (e.g., mass email campaigns to non-customers or individuals outside their service area).

  • Automated or bot-driven card issuance.

  • Any activity that significantly strains network resources and negatively affects the service quality for other users.

This Policy aims to:

  • Maintain a consistently high level of service for all Loopy Loyalty users.

  • Prevent network congestion and performance issues caused by excessive or abusive usage.

  • Ensure fair and equitable access to our platform's resources.


Fair Usage Guidelines

While we offer "unlimited" digital loyalty cards, this is subject to responsible and reasonable use. To ensure fairness, we monitor usage patterns and may take action if a user's activity significantly exceeds typical usage.

  • Normal Usage: Normal usage is defined as digital card issuance that aligns with the typical customer traffic and promotional activities of a business.

  • Excessive Usage: Excessive usage is defined as card issuance that drastically exceeds normal usage patterns, disproportionate to the business's actual client base, and/or negatively impacts the platform's performance.

  • Specific Metrics: While we do not disclose exact usage thresholds to prevent manipulation, we employ a combination of metrics, including but not limited to:

    • The ratio of digital cards issued to customer traffic.

    • The rate of card issuance over time.

    • The geographic distribution of card recipients.

    • Network strain caused by individual accounts.


Monitoring and Enforcement

Loopy Loyalty continuously monitors usage patterns to identify potential violations of this Policy. If we detect usage that significantly deviates from normal patterns, we may take the following actions:

  • Notification: We will contact the user to discuss their usage and provide guidance on aligning with this Policy.

  • Usage Adjustment: We may request the user to modify their usage patterns to comply with this Policy.

  • Temporary Suspension: In cases of persistent or severe violations, we may temporarily suspend or restrict access to certain features or the entire service.

  • Account Termination: In cases of egregious or repeated violations, we reserve the right to terminate the user's account in accordance with our Terms of Service.


User Responsibilities

Users are responsible for:

  • Using Loopy Loyalty in a responsible and ethical manner.

  • Ensuring that digital card distribution is targeted and relevant to their customer base.

  • Avoiding any activity that may negatively impact the service quality for other users.

  • Responding promptly to any communications from Loopy Loyalty regarding their usage.


Policy Updates

Loopy Loyalty reserves the right to modify this Fair Use Policy at any time. We will notify users of any significant changes by posting the updated Policy on our website or through other communication channels. Continued use of Loopy Loyalty after such changes constitutes acceptance of the updated Policy.


Contact Information

If you have any questions or concerns about this Fair Use Policy, please contact our support team at team@loopyloyalty.com.

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